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We care about the materials we use, with many made from recycled and eco-friendly options. You can look good and be kind to the planet. Wear our pieces and make a positive impact!

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"Wilderness, Where Liberation Begins."

Welcome to Urban Tone, your go-to Nordic brand for simple outdoor living. We believe in the beauty of nature and the joy it brings, which is why we create high-quality apparel designed for your outdoor adventures. Join us in embracing the outdoors and making the most of every moment spent in nature. Let's explore together!

FEEL ALIVE AND LIVE A LIFE OF ADVENTURE.

Nature has this awesome way of making us feel alive, relaxed, and away from all the noise of society. Whether you're hiking, camping, or just exploring, every experience is a chance to reconnect with yourself and the great outdoors. So, dive into the adventure and let nature inspire you to live your best life!

Finnish nature and sunset in the woods

We aim to educate the world about the importance of nature, by creating high quality outdoor apparel and an Urban Tone community we can all be proud to be a part of. 

 

Our aim is to empower people to break free from limitations and live life to the fullest.

Coffee in Nature

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